Horizon Media
2021/ Today

I led the expansion of the creative studio from a single-person operation to a dynamic team of 16, including writers, user experience designers, art directors, video editors, strategists, and project managers. Our team evolved from basic Conversion Rate Optimization (CRO) pages to comprehensive, concept-based performance solutions, ranging from social videos to robust design systems, landing pages, and online ads.

We utilized tools such as Figma, Adobe Creative Suite, Swift, and CSS to develop seamless user interfaces and engaging digital experiences. This transformation increased top-line revenue by 25% per quarter by pitching new business and finding smart, incremental solutions for current clients.

THE ECONOMIST GROUP
2018/ 2020

As the leader of a global team of user experience designers, animators, and art directors, I oversaw a range of projects spanning events, digital, social, and print campaigns. We utilized Adobe Creative Suite and Figma to deliver compelling, cross-platform creative solutions that enhanced advertiser engagement and increased sales.

TALKSHOP LIVE
2017/ 2018

My role was to advance the platform from a prototype to version 1.0, developing a comprehensive branding and advertising framework using tools like Figma, Swift, and CSS. These tools were instrumental in creating an intuitive user experience that facilitated initial user growth and helped establish the platform’s market presence.

MCCANN
2015/ 2016

My team focused on delivering cross-media campaigns, including social media strategies and digital ads. We used Figma and Adobe Creative Suite to design visually cohesive and effective cross-platform solutions for clients like Oppenheimer Funds and Cigna Healthcare.

Within MRM my team of designers and I worked on Oppenheimer Funds and Cigna Healthcare. The brunt of the Cigna work was social media: Facebook, Instagram, Twitter. For my Oppenheimer client the focus was on cross media: TV, OOH, Digital, Social.

FAKE LOVE
2015

Creative Director working with Fake Love on new business and clients acquisitions. Experiential creative solution to RFP’s. Concepting solution to physical tactile and real experiences.

BBDO
2014 /2015

Creative Director on cross media campaign for I.T.G. covering: p.o.s., digital, social, outdoor and print. Also on Visa’s Visa-Checkout digital campaign and Dubai Tourism.

CONDE NAST
2012/ 2013

Part of Vogue’s in house agency working with top tier brand who advertise within Vogue dot Part of Vogue’s in-house agency (Vogue Studio) working with brands who advertise within: Vogue dot Com, Vogue Digital Edition and Facebook. Clients include: Laura Mercier, Fendi, Balmain, J Brand Jeans.

JWT
2009/ 2011

Creative Director focusing digital and 360 solutions for the relaunch of Microsoft Office, plus Microsoft Bing, Zyrtec and Rolex. The people within my group varied between 4 to 8 depending on where we were in production.

PUBLICIS
2006 /2009

Creative Director and leader for the 8 person team of designers, developers and writers, working on T-Mobile Sidekick, T-Mobile Concept Stores, plus headed up the digital team for pitching Hewlett-Packard’s printing business.