HORIZON MEDIA
Creative Director & Head of Studio
2021–2024

• Scaled creative studio fivefold with a team of art directors, UX designers, writers, strategists and project managers.

• Led concept-based performance creative across digital, social, and retail channels, increasing revenue, 400%.

• Drove creative vision for, B2B, B2C and DTC clients across Financial, Healthcare, and Automotive industries.

• Managed regional and localized assets and fostered cross-functional relationships to align with business goals.

THE ECONOMIST GROUP
Global Creative Director & Studio Director
2018–2020

• Directed global creative team, overseeing campaigns for clients like The Gates Foundation, HCL, and KPMG.

• Expanded creative studio by 400%, enhancing production capabilities and campaign quality.

• Managed large-scale projects, ensuring alignment with marketing objectives and brand consistency.

TALKSHOP LIVE
User Experience & Creative Consultant
2017–2018

• Advanced platform from prototype to version 1.0, creating branding and advertising frameworks to drive growth.

• Developed performance-driven creative strategies for digital and social media.

MCCANN/ MRM
Creative Director
2015–2016

• Led cross-media campaigns for clients: Oppenheimer Funds and Cigna Healthcare

• Delivered integrated campaigns across TV, digital, social

FREELANCER
Creative Director / Design Director
2012–2015

• Worked with brands like, Dubai Tourism, ITG, Nike and Visa.

• At BBDO, FakeLove, Vogue

JWT
Creative Director
2010–2011

• Led digital and 360-degree global campaigns for Microsoft Office and Bing.

• Managed global and localized creative assets, balancing brand consistency across markets.

PUBLICIS
Creative Director
2006–2008

• Led creative efforts for T-Mobile’s Sidekick and Concept Stores, ensuring consistency across retail, digital, and OOH.

• Led creative pitch for HP printer business.

IDENTITY ONE
Founder & Creative Director
1999–2006

• Founded and led a creative agency with clients such as Atlantic Records, Volkswagen, Red Bull, and GM.

• Developed branding, marketing, and digital strategies, growing a 22-person team.