Build, Break, Rebuild.
Stop, Review,
Ship.

Introduction

Creative Director who builds and runs in-house studios, and the generative AI workflows behind them.

Led the teams and owned the strategy. Comfortable moving from the executive presentation to the prompt, the file, and the final output.

Selected Highlights

HORIZON MEDIA

Team of 14 / $2.5M revenue / Social, Performance, Brand

THE ECONOMIST

3 offices, 1 studio / Capacity +400% / Outsourcing −80% / Build time −66%

MICROSOFT

Office & Bing / 10,000+ assets / Europe, Asia, Middle East

TALKSHOPLIVE

Beta to 1.0 / Company later raised $17M

STITCHES

Designed and built it / AI video pipeline / Live in demos

Creative Direction

Set the creative standard and make sure the work meets it. Hired and developed the teams, and sold the work in the room.

Creative Direction

Set the creative standard and make sure the work meets it. Hired and developed the teams, and sold the work in the room.

Creative Direction

Set the creative standard and make sure the work meets it. Hired and developed the teams, and sold the work in the room.

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Generative AI

Directing generative tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.

Generative AI

Directing the tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.

Generative AI

Directing generative tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.