Build, Break, Rebuild.
Stop, Review,
Ship.

Introduction

Creative Director who leads design, UI/UX, video, brand and performance work, and builds the generative AI workflows behind them.

Led teams and in-house studios, owned the strategy, and now teaches AI video systems what good looks like. Comfortable moving from the executive presentation to the prompt, the file, and the final output.

Selected Highlights

HORIZON MEDIA

At Horizon Media built the in-house studio from a freelance model to a team of 14. Led video and performance creative across $100M in media. Social AOR for Orkin on Meta and TikTok.

PORTFOLIO

Designed and shipped adcd.nyc, a conversational portfolio on the ElevenLabs SDK. Voice led, video triggered by the conversation.

GEN-X FEST

Created a 1990s culture festival. Brand, manifesto, video, and ads, made with AI from concept to final delivery.

THIA

Designed thia, a conversational AI for navigating health plans, for Total Health at Horizon. A warm voice for a cold industry.

THE ECONOMIST

Retrained the global studio from presentation specialists into designers and illustrators. Build time cut 66%.

TALKSHOPLIVE

Took TalkShopLive from beta to 1.0 with the co-founders. The team went on to raise $17 million.

T-MOBILE

Led the T-Mobile Sidekick retail rollout at Publicis: wardrobe, music, lighting, wall-sized video.

MICROSOFT

Led global digital for Microsoft Office and Bing at JWT. 10,000+ assets across Europe, Asia, and the Middle East.

Creative Direction

Set the creative standard and make sure the work meets it. Built and led two in-house studios, hired and developed the teams, and sold the work in the room.

Studio Leadership

Quality Control

Concept Selling

Creator Partnerships

Team Development

Creative Direction

Set the creative standard and make sure the work meets it. Built and led two in-house studios, hired and developed the teams, and sold the work in the room.

Studio Leadership

Quality Control

Concept Selling

Creator Partnerships

Team Development

Creative Direction

Set the creative standard and make sure the work meets it. Built and led two in-house studios, hired and developed the teams, and sold the work in the room.

Studio Leadership

Quality Control

Concept Selling

Creator Partnerships

Team Development

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Video Direction

Paid Social

Direct Response

Live Commerce

Influencer

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Video Direction

Paid Social

Direct Response

Live Commerce

Influencer

Video & Performance

Video ads and performance creative, concept to final delivery. Paid social for UnitedHealthcare, Honda, Petco, and Orkin.

Video Direction

Paid Social

Direct Response

Live Commerce

Influencer

Generative AI

Directing generative tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.

Runway, Sora

Midjourney, Firefly

Prompt Systems

Team Training

Claude Code

Generative AI

Directing the tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.

Runway, Sora

Midjourney, Firefly

Prompt Systems

Team Training

Claude Code

Generative AI

Directing generative tools the way I’d direct an editor. The brief is the same, the tool just answers faster. Taste decides what ships.

Runway, Sora

Midjourney, Firefly

Prompt Systems

Team Training

Claude Code