Print and Digital
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Rolex
On the Rolex team at JWT, 2009–2011. Women’s watches in print, and an iPhone app.
Scope of Work
Brand & Identity
Client
Rolex · JWT
Year
2009–2011
Case study // Rolex
Print and Digital
Rolex · JWT
2009–2011
On the Rolex team at JWT, 2009–2011. Women’s watches in print, and an iPhone app.
Fearless
“Fearless luxury.” A 12-page insert for the Oyster Perpetual Datejust: a waterfall, a lava field, open sea, a woman in green on a bare branch.
The watch goes where luxury usually doesn’t.
Heritage
Rolex. For life’s defining moments.
Each page pairs a portrait with a year Rolex was there. 1947, the sound barrier is broken. 1953, Everest is conquered. 1998, a record crossing of the Antarctic.
Ice
Ice is like a man’s ego. Fun to crush.
The feminine mystique. Still uncharted territory.
Lady-Datejust and Datejust, shot in ice caves and on Greenland’s glaciers.
Beneath the surface
A Rolex journey. Lady-Datejust spreads shot underwater, the watch on Rolex green, the sea alongside.
“Perfectly accessorised with purple sea fan.”
Fearless
“Fearless luxury.” A 12-page insert for the Oyster Perpetual Datejust: a waterfall, a lava field, open sea, a woman in green on a bare branch.
The watch goes where luxury usually doesn’t.
Heritage
Rolex. For life’s defining moments.
Each page pairs a portrait with a year Rolex was there. 1947, the sound barrier is broken. 1953, Everest is conquered. 1998, a record crossing of the Antarctic.
Ice
Ice is like a man’s ego. Fun to crush.
The feminine mystique. Still uncharted territory.
Lady-Datejust and Datejust, shot in ice caves and on Greenland’s glaciers.
Beneath the surface
A Rolex journey. Lady-Datejust spreads shot underwater, the watch on Rolex green, the sea alongside.
“Perfectly accessorised with purple sea fan.”
In print
