Interdisciplinary Creative Director, Design Director Bridging Art, Design & Technology AI.  

Summary of Qualifications

• Led design teams across healthcare, finance, and consumer brands for 10+ years, overseeing full product design lifecycles from user research to prototyping.

• Increased conversions and drove revenue growth through strategic, human-centered design solutions.

• Built and scaled cross-functional teams, aligning design strategy with business objectives.

• Expert in Figma, design systems, and accessibility, mentoring teams in agile environments.

• Improved patient enrollment and streamlined complex insurance flows for clients like Cigna.

Professional Experience

HORIZON MEDIA
Creative Director & Head of Studio
2021–2024

• Grew design team from 1 to 12 members, including art directors, UX designers, and strategists, delivering measurable design solutions for healthcare and consumer brands.

• Led UX initiatives that improved patient education and enrollment efficiency by 40% through optimized digital experiences.

• Increased top-line revenue by 400% with concept-driven marketing campaigns across digital, social, and retail platforms.

• Streamlined cross-functional workflows, improving collaboration with marketing, product, and engineering teams.

• Mentored and upskilled junior designers, fostering a culture of innovation and service design thinking..

THE ECONOMIST GROUP
Global Creative Director & Head of Director
2018–2020

• Directed global creative team, overseeing campaigns for clients like The Gates Foundation, HCL, and KPMG.

• Expanded creative studio by 400%, enhancing production capabilities and campaign quality.

• Managed large-scale projects, ensuring alignment with marketing objectives and brand consistency.

TALKSHOP LIVE
User Experience & Creative Consultant
2017–2018

• Advanced platform from prototype to version 1.0, creating branding and advertising frameworks to drive growth.

• Developed performance-driven creative strategies for digital and social media.

FREELANCER
Creative Director
2012–2016

• Worked on: Dubai Tourism, ITG, Nike, Visa, Oppenheimer Funds and Cigna Healthcare

• At BBDO, FakeLove, Vogue, MCCANN/ MRM

• Delivered integrated campaigns across TV, digital, social

JWT
Creative Director
2010–2011

• Led digital and 360-degree global campaigns for Microsoft Office and Bing.

• Managed global and localized creative assets, balancing brand consistency across markets.

PUBLICIS
Creative Director
2006–2008

• Led creative efforts for T-Mobile’s Sidekick and Concept Stores, ensuring consistency across retail, digital, and OOH.

• Led creative pitch for HP printer business.

IDENTITY ONE
Founder & Creative Director
2000–2006

• Founded and led a creative agency with clients such as Atlantic Records, Volkswagen, Red Bull, and GM.

• Developed branding, marketing, and digital strategies, for companies and brands